Commercial Performance · West Africa

You want to sell more.
You want to sell better.
That's learned in the field.

Altivis structures the commercial growth of businesses that want to perform — whether they are local or just arriving.

Let's Talk About Your Project → See a Concrete Case
20 years+
Of Field
Experience
17 markets
West Africa
& Central Africa
Field & Strategy
Strategy
+ Execution
Our Approach

Two Realities.
One Promise.

Whether you have been established here for years or are discovering these markets, the question is the same: how do you turn your potential into measurable results?

Local & Regional Businesses

You know your market.
It's time to dominate it.

Your sales team is in the field, but results aren't there. Your distribution network exists, but it leaks. You have a solid offer, but you don't know how to scale it across the region. Altivis works with you in the field, not from a laboratory.

See our services →
International Businesses

You know your business.
These markets are a different story.

West Africa attracts — and traps those who arrive without a local compass. Cultural codes, distribution networks, key players, real risks: what market studies don't tell you. Altivis is your first call before investing.

Let's talk about your project →
🎯
Operational, Not Theoretical
Recommendations your teams can act on the very next week.
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Real Local Expertise
Ground-level knowledge built over years of hands-on missions in Côte d'Ivoire and across the sub-region.
📊
Committed to Results
We measure our impact in numbers. Not in slides.
What Altivis Actually Does

Your Challenges.
Our Interventions.

Every engagement starts from your actual problem, not a pre-packaged service list.

"I want to grow my revenue"

Sales Strategy & Business Development

Diagnosis of your current performance, identification of growth levers, building an actionable plan.

  • Commercial Audit & Data Analysis
  • Customer & channel segmentation
  • Prioritised commercial action plan
  • Defining objectives and KPIs
"My teams aren't delivering what they can"

Field Sales Training & Coaching

Programmes designed for sales teams working in the field in West Africa — not off-the-shelf training that ignores local realities.

  • Field Sales & Negotiation Techniques
  • Sales force management
  • Individual coaching of key salespeople
  • Implementation of management tools (SFA)
"I want to enter this market without making mistakes"

Market Entry Support

For businesses entering West Africa: understanding the local market, identifying the right partners and getting operations off the ground.

  • Market Research & Competitive Analysis
  • Distributor selection and qualification
  • Structuring the offer for the local market
  • Commercial launch support
"I need a commercial director, now"

Interim Commercial Director

Altivis steps in as your operational commercial lead while you recruit, restructure or stabilise — no ramp-up time needed.

  • Immediate hands-on management of your teams
  • Restructuring the commercial organization
  • Recruitment & integration of the incoming manager
  • Structured handover with deliverables
Sectors & Geography

Markets We Know
From the Inside.

Expertise built over years of field missions in highly competitive environments.

🛒

FMCG & Food Industry

High-volume, fiercely competitive markets. Deep knowledge of distribution networks, POS coverage and numeric distribution management across urban and upcountry markets.

🚚

Specialised Distribution

Network optimisation, structuring sales teams, improving coverage and commercial efficiency.

🏭

Light Industry

Commercial development, expanding into new markets, sales force structuring for growing industrial businesses.

💼

B2B Services

Structuring the commercial offer, developing the client portfolio, training teams in sales techniques and negotiation.

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Considering West Africa?

Côte d'Ivoire, Senegal, Mali, Burkina Faso, Guinea — whatever your sector, Altivis helps you avoid costly mistakes and connects you to what really works in these markets.

Speak to an Expert →
A Concrete Case

Rather Than a Hundred Promises.

Mission Example

Interim Commercial Director

An FMCG distributor. A +15% growth target with no structure to support it. Four months. A commercial organization that runs without us.

Sector : FMCG Distribution
Market : Côte d'Ivoire — national coverage
Duration : 4 months
Type : Commercial Transition Engagement
The Situation

An FMCG distributor based in Abidjan, national coverage, moderate growth. The CEO sets a +15% target for 2026. Problem: no Commercial Manager in post, unequipped field management, unexplained performance gaps between salespeople. The commercial structure is not sized for the ambition.

What Altivis Did — 3 Workstreams, Running in Parallel
①
Diagnosis
Analysis of 3 years of sales data by channel, client and salesperson. Mapping and segmentation of 643 points of sale (6 channels, A/B/C/D segmentation). Identification of real risks: customer concentration, single-wholesaler dependency, unstructured upcountry coverage, unmeasured DN.
②
Organization
Sizing of the target sales force by axis (3 upcountry axes, 3 Abidjan zones). Job descriptions for Commercial Manager and field salespeople. Recruitment grid and candidate evaluation process.
③
Implementation & Handover
Deployment of Android mobile SFA tool from the first week. Recruitment and integration of the incoming Commercial Manager. Operational management dashboard. Structured handover with complete knowledge base.
What It Produced
Structured Outlet Base
643 POS · 6 channels · complete RTM segmentation
Right-sized Sales Force
3 upcountry axes + 3 Abidjan zones · monthly visit targets defined
Field Tool Deployed
Operational Android SFA · multi-POS · real-time management
Sales Manager Recruited & Integrated
Job description · recruitment · onboarding · documented handover
Our value is not to produce a report. It is to build a commercial organization that works without us — tools, processes, team in place.
Your situation is different.
Our approach adapts.

Let's talk — we respond within 48h.

Contact Us →
About

Who Is Behind Altivis?

Raphaël Konan — Fondateur Altivis
Raphaël Konan
Founder & Director — Altivis

Twenty years structuring commercial growth for businesses in West Africa.

Altivis was born from a simple observation: too many businesses in West Africa have real commercial ambition but lack the structure to realise it. And too many international groups arrive in these markets with models that don't hold up in the field.

Before founding Altivis, Raphaël Konan held commercial management positions in leading businesses, in competitive and demanding markets. This background — not from a consulting office, but from the field — is what sets Altivis apart from firms that theorise without ever selling.

Founder & Director
Altivis · Abidjan
Commercial performance consulting, training and market entry support in West Africa.
Commercial Leadership & Field Experience
Leading groups & businesses · Côte d'Ivoire & the sub-region
Commercial and management roles in demanding sectors: FMCG, distribution, industry.
View LinkedIn Profile
Contact

Let's Talk About
Your Project.

Tell us your situation in two lines. We'll get back to you within 48h with an initial read.

Contact Details
📍
Abidjan, Côte d'Ivoire
Area of operation: UEMOA
📧
contact@altivis-ci.com

Based outside Africa?
We'll set up an initial video call within 48h — no commitment, just a conversation to understand your project and see if we're the right fit.

Response within 48h · Initial discussion with no commitment